Client
IFA
IFA is the world’s largest consumer electronics and home appliances trade show. For 100 years, IFA has remained at the forefront of technology and innovation.
Challenge
Event branding for IFA 2023. The branding needed to work across a range of touch points; on and offline and utilise IFA’s recognisable red colourway and logo.
Result
With the introduction of ‘Data’ lines along with a new animated background, we created a fresh visual language that would work on multiple elements - from simple banner adverts, through to the IFA website. The result being the 2023 exhibition remained the highest-attending technology event in Europe!
