Challenge We were tasked with redesigning a classic brand, that would appeal to both parents and children. The logo, branding and supporting packaging needed to have real stand out on shelves, along with retaining a sense of ‘play’ along with the product’s versatility.

Result Otter Labs went back to basics and created a logo from the product itself! Demonstrating first hand the versatility and creativity of the product. We also developed a new strapline ‘imagine the fun’ along with creating a range of new characters for packaging promotion.