Stars Gym
A fresh London-based gym looking to stand out from the crowd, showcasing potential gym-goers the unique functional-led training model they follow.
Challenge To create a new logo, set of brand guidelines and visual identity for a boutique London-based gym.
Result Otter Labs developed a new logo using the ‘star’ as the hero. The star not only works to hold imagery, but has also been developed to showcase the 5 core workout areas. Imagery is bold; either using the graphical language crafted, or with gritty but fun!) photography.
